Maximize Your School Identity Work: 5 Benefits of School Identity Work

Diverse group of elementary students in matching white tee shirts and their white female teacher stand with their arms outstretched smiling with school pride.

In all the work we do, we want it to be larger than ourselves. And one of the nice things about doing [school identity] work is as a leader, I now know that the culture of this district is now larger than my leadership.

– Todd Miller


We recommend engaging your leadership team(s) in this activity to generate the most insight and ideas.

  • Review the benefits of school identity work outlined in this infographic
  • Evaluate your school for each of the five areas
  • Reflect on what you’re already doing and how your school is already reaping each benefit
    • Which benefits could be better maximized?
  • Create an action plan (starting with the benefits you’re most lacking) to reinforce and better integrate and maximize your school’s identity work

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