To meet one of the major goals of the Santa Ana Unified School District, Valley High School, in partnership with Carmen Gelman, was challenged to get a comprehensive system based on Positive Behavior Interventions and Supports (PBIS) off the ground. The leaders at Valley realized that implementing PBIS throughout their campus was an opportunity to also meet a systematic need to have common language and expectations for students and staff, both in school and the greater community. To truly address this need, Valley launched a rebranding transformation.